Influencer marketing does not simply mean celebrity endorsements. Influencers will include social media personalities, avid reviewers, and even sad customers. selling expert Geno Prussakov walks you thru finding these influencers, reaching bent on them, implementing influencer campaigns, and measurement your success. Plus, get useful tips for keeping your promotions legal with disclosures and obtaining influencers to “activate”—actively promote your product on social media and different channels.
Topics include Marketing Foundations Influencer Marketing:
- Types of influencers
- Tools for influencer identification, research, and comparison
- Finding contact information
- Activating influencers
- Measuring the effectiveness of influencer marketing
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